Cereal Entrepreneur
The Music Firm in association with Queensboro Bridge Productions (UK/USA) • Professional company
Cereal Entrepreneur
By The Music Firm in association with Queensboro Bridge Productions (UK/USA) • Professional company
Book NowAbout the show
Cereal Entrepreneur is a new-writing theatre piece from The Music Firm in association with Queensboro Bridge Productions (UK/USA), performed at a studio venue as part of the Edinburgh Festival Fringe. When a mother with Alzheimer's mishears her son-in-law's lament about being a serial entrepreneur, she channels her energy into creating a new range of breakfast cereals — complete with advertising and original jingles. Her daughter and son-in-law must hide their laughter while keeping her ramblings contained. The show is a warm, humorous and tender portrait of dignity and quality of life. It runs for 45 minutes and is suitable for ages 12 and over.
Why see this show?
A gentle, inventive piece that finds real warmth and humour in a difficult subject. The central conceit — a mother reinventing herself as a cereal entrepreneur — is charming, and the show handles the realities of Alzheimer's with care and love.
Wednesday 5 - Sunday 9 August 2026
All performances at 12:35
5 performances
45 minutes
3 performers
Edinburgh Festival Fringe 2026
£9 (5)
Frequently Asked Questions
How long is the show?
The show runs for 45 minutes.
What is the age guidance?
The show is suitable for audiences aged 12 and over.
What is the show about?
When a mother with Alzheimer's mishears a conversation, she embarks on creating a new range of breakfast cereals, complete with advertising and jingles, while her family works to maintain her dignity and quality of life.
Where does the show take place?
The show is performed in a studio venue as part of the Edinburgh Festival Fringe.
How much do tickets cost?
Tickets are priced at £9, with a concession rate of £5.
About This Theatre Production
Cereal Entrepreneur is a theatre performance at studio during Edinburgh Festival 2026. Running for 45 minutes, this show is part of the world's largest arts festival, bringing together performers and audiences from across the globe.
Experience compelling storytelling brought to life by talented performers. Theatre at Edinburgh ranges from intimate black box productions to grand stage spectacles.
Venue: studio
studio is one of Edinburgh's Festival venues, hosting a variety of performances throughout August. Located in the heart of the city, the venue is accessible by public transport and within walking distance of other Festival locations.
Tips for Attending
- •Check for trigger warnings if sensitive to certain topics
- •Most Fringe theatre runs without interval
- •Latecomers may not be admitted
- •Consider matinee performances for a relaxed experience
Booking Information
Ticket Prices: £9 - £11
Age Guidance: 12+
Content Warnings: None
Book early to avoid disappointment. Popular shows sell out quickly during Edinburgh Festival.
Part of Edinburgh Festival 2026
Edinburgh Festival transforms Scotland's capital into the world's leading cultural destination every August. With thousands of performances across hundreds of venues, the festival offers unparalleled choice for culture lovers.Cereal Entrepreneur represents the theatrical innovation that makes Edinburgh Festival unique.
Looking for more theatre shows at Edinburgh Festival 2026?
Browse all Theatre shows →Similar Events
Data provided courtesy of the Edinburgh Festivals Listings API
