AI Matching Process
Our Technology

Perfect Match
Algorithm 🎯

Making festival discovery human again with AI that actually understands what you want.

The Magic Behind the Match

Our Perfect Match Algorithm

How we turn your casual searches into perfect show matches

AI Matching Process

It's Like Having a Festival Expert Friend

Our AI doesn't just search keywords - it understands context, mood, and what you really mean. When you say "something weird but not too weird," we know exactly what you're looking for.

Natural Language Understanding

Ask in your own words - no need to learn complex search syntax

Context-Aware Results

We understand time, budget, and mood constraints automatically

Personality Matching

Our photo analysis feature can even match shows to your visual style

Our Mission

Making Festival Discovery Human Again

Transforming the chaos of 3,500+ shows into your perfect festival experience

Edinburgh Festival Crowds

The Edinburgh Challenge

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3,500+ Shows Daily

More choices than humanly possible to explore

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300,000+ Visitors

All competing for the same popular shows

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Minutes to Sell Out

The best shows vanish before you find them

The TicketBadger Difference

Instant Discovery

Find perfect matches in seconds, not hours

AI Understanding

Search naturally, get exactly what you want

Smart Recommendations

AI-powered suggestions tailored to you

What Drives Us

Our core values shape everything we build

Intuitive Discovery

Search should work like conversation. Ask naturally, get perfect matches.

Artist-First

We help audiences find shows they'll love, creating more engaged audiences.

Constant Innovation

Always improving our AI for better context understanding and recommendations.

Our Story

TicketBadger was born from frustration. After spending hours trying to find shows at the Edinburgh Fringe, we realized there had to be a better way. The festival is incredible - thousands of artists pouring their hearts into performances - but the discovery experience was stuck in the past.

We started with a simple idea: what if finding shows worked like asking a knowledgeable friend? Someone who understood that "something weird but not too weird" is a perfectly valid request, or that "cheap" means different things to different people.

Today, TicketBadger uses cutting-edge AI to understand the nuance in how people really search for entertainment. We're starting with Edinburgh, but our vision is bigger - to transform how people discover live experiences everywhere.

Ready to Find Your Perfect Shows?

Join thousands discovering their ideal Edinburgh Festival experience