SHEDx: Selling Out Your Show at the Edinburgh Fringe

SHEDx: Selling Out Your Show at the Edinburgh Fringe

Hosted by Grace DicksonProfessional company

With thousands of shows vying for attention every August, how do you cut through the noise and fill your seats? This SHEDx panel brings together some of the best in the business to share the strategies, secrets and creative thinking behind successful Fringe marketing. Hosted by Grace Dickson (Producer, GDP; Associate Producer, Francesca Moody Productions), with Lauren Carroll (Head of Marketing, Underbelly), Eleni Cashell (Social Media Manager) and Michelle Mangan (PR Consultant), we’ll explore everything from building a buzz before you arrive to keeping audiences coming back.

About Hosted by Grace Dickson

SHEDx: Selling Out Your Show at the Edinburgh Fringe is a free panel event hosted by Grace Dickson, Producer at GDP and Associate Producer at Francesca Moody Productions. Joining her are Lauren Carroll (Head of Marketing, Underbelly), Eleni Cashell (Social Media Manager) and Michelle Mangan (PR Consultant). Over 50 minutes at Shedinburgh Fringe Festival, the panel explores strategies for cutting through the noise of thousands of competing shows — from building buzz before you arrive to keeping audiences coming back.

Why see this show?

A genuinely practical free event for anyone making or thinking of making a Fringe show. Four practitioners share hard-won marketing and PR strategies in an open panel format, with the conversation covering everything from social media to press outreach.

Event Details

Sunday 17 August 2025

All performances at 16:00

50 minutes

1 performers

Edinburgh Festival Fringe 2025

Ticket Price

Free

Additional Information

Frequently Asked Questions

How long is the event?

The panel runs for 50 minutes.

Where does it take place?

The event is held at Shedinburgh Fringe Festival.

Is it free to attend?

Yes, this event is free.

What is the age guidance?

The event is recommended for audiences aged 16 and over.

Who is on the panel?

The panel is hosted by Grace Dickson and features Lauren Carroll, Eleni Cashell and Michelle Mangan.

What topics will be covered?

Panellists explore strategies and creative thinking behind successful Fringe marketing, including building buzz before arrival and keeping audiences coming back.

About This Performance

SHEDx: Selling Out Your Show at the Edinburgh Fringe is a events performance at Shedinburgh Fringe Festival during Edinburgh Festival 2025. Running for 50 minutes, this show is part of the world's largest arts festival, bringing together performers and audiences from across the globe.

Experience the magic of live performance at Edinburgh Festival. Each show offers something unique and memorable.

Venue: Shedinburgh Fringe Festival

Shedinburgh Fringe Festival is one of Edinburgh's Festival venues, hosting a variety of performances throughout August. Located in the heart of the city, the venue is accessible by public transport and within walking distance of other Festival locations.

Tips for Attending

  • Read recent reviews for audience reactions
  • Check venue accessibility if needed
  • Allow time to find unfamiliar venues
  • Download venue apps for digital tickets

Booking Information

Ticket Prices: From £null

Age Guidance: 16+

Content Warnings: None

Book early to avoid disappointment. Popular shows sell out quickly during Edinburgh Festival.

Part of Edinburgh Festival 2025

Edinburgh Festival transforms Scotland's capital into the world's leading cultural destination every August. With thousands of performances across hundreds of venues, the festival offers unparalleled choice for culture lovers.SHEDx: Selling Out Your Show at the Edinburgh Fringe represents the creative spirit that makes Edinburgh Festival unique.

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